Catholic Communication Campaign Keeps Catholics Connected
Jun 4th, 2012
Catholics will have the chance to promote the work of the church in the public square through the Catholic Communications Campaign (CCC) on June 16 -17. Annually, parishes throughout the
Half of the funds collected each year remain in the diocese to support local Catholic communication projects, such as a radio ministry for the elderly, homebound and incarcerated offered by St. Munchin Parish, in Cameron. The Speak in the Light broadcast reaches residents in four nursing homes, two correctional facilities, and Missouri Veteran’s Home. Other diocesan initiatives include:
· enhance websites with multi-media resources and offer materials in Spanish;
· create public messaging on bus signs, on billboards, and radio that promote Catholic school education;
· train parish and school personnel in communications;
· publish special reports to inform and educate the faithful; and,
· develop guidelines and train church personnel in the responsible use of social networks, electronic and online communications.
The remaining 50 percent supports national Catholic media projects including initiatives that help the church evangelize in the digital culture. In 2011, the CCC funded the Virtual World Youth Day pilgrimage, a web-based project that allowed thousands to share in World Youth Day. Those who could not attend could register online, create a personal “avatar” and follow the five-day event through video, a news feed, and live chats.
“Projects funded by the CCC allow the church to keep pace with today’s rapidly changing communications environment,” said Diocesan Director of Communications Rebecca Summers. “A favored scripture passage from Corinthians that inspires church communicators is, ‘If I preach the Gospel, there is no reason for me to boast, for an obligation has been imposed on me and woe to me if I do not preach it.’”
“The church must use every means available to reach people where they are,” said Summers. “The CCC helps the church make use of and teach the potential in these new forms of communication.”